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Technically the brand new function was launched in 2021, however solely to a small variety of customers. However now Google is slowly ramping up a software they label “Organise key phrases into advert teams.” This was first dropped at our consideration on Twitter by Tauqueer Aziz, and confirmed by a Google spokesperson at present.
What Google says. Google confirmed the brand new function in an announcement at present:
You can all the time manually select so as to add key phrases to advert teams (manually choosing which of them so as to add the place). This function provides the flexibility to make use of an automatic machine studying system the place we advise which advert teams are one of the best ones for the key phrases, as a substitute of you manually doing the position.
This could hopefully save advertisers effort and time if they’ve hundreds of key phrases/advert teams to sift via. The flexibility to manually add key phrases nonetheless exists.
Why we care. This new function goals to avoid wasting advertisers time by routinely allocating key phrases into related advert teams. However identical to with most automation, use with warning. Check, analyze, and modify as essential.
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About The Creator
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
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