Which Platform Is Higher for You? (2022)



It’s no secret that beginning an ecommerce enterprise is changing into increasingly frequent as of late.

Actually, ecommerce gross sales within the US grew to $870 billion in 2021, up 14.2% over 2020 and 50.5% over 2019. Loopy, proper?

So, should you’re contemplating beginning a web based retailer, you’re definitely not alone.

However with so many choices accessible, it may be troublesome to resolve which one is best for you.

Relating to ecommerce platforms, Shopify and Amazon are two of the preferred choices. However which one is healthier for you?

The principle distinction between Shopify and Amazon is that Shopify is a platform that permits enterprise to begin their very own on-line shops, whereas Amazon is a single market with hundreds of thousands of sellers.

On this article, we’ll break down the professionals and cons of every platform, so you possibly can resolve which one is greatest for what you are promoting. Let’s go!

Shopify or Amazon: Which one is greatest for you?

In search of a fast reply?

If that’s the case, check out these fundamental advantages of Shopify vs. Amazon:

Advantages of Shopify Advantages of Amazon
Full management over the appear and feel of your retailer. Faucet into an enormous buyer base.
Extra freedom on what merchandise you possibly can promote. Benefit from individuals’s belief in Amazon.
Decrease charges. Presents a sophisticated achievement answer (Amazon FBA).
Extra choices to select from to your achievement methodology. A stronger flywheel impact.
Higher customer support.

In brief:

  • Shopify is healthier for you if you wish to begin a web based retailer and don’t thoughts engaged on getting guests to your retailer.
  • Amazon is healthier for you if you wish to faucet into Amazon’s hundreds of thousands of web site guests and don’t thoughts working your method up via the competitors and paying larger charges.

What are these platforms?

Earlier than transferring on to essentially the most vital variations between Shopify and Amazon, allow us to briefly introduce each platforms.

Nonetheless, should you really feel such as you already know what they’re for, be at liberty to skip over to the following part!

What’s Shopify?

Shopify homepage

Shopify is arguably among the finest – if not one of the best – ecommerce platforms on the market.

It’s designed to make it straightforward and reasonably priced for freshmen to begin their very own on-line shops.

Shopify is in style for therefore many causes. And if recognition is any measure of an ideal platform, Shopify can declare that achievement as a result of it at present boasts nearly 4 million prospects!

However what makes Shopify really easy to make use of?

Three fundamental issues; their retailer builder, themes, and app retailer.

The shop builder permits you to construct and customise the look of your on-line retailer. And one of the best half is, you don’t want any coding for it!

Shopify online store builder

However wait, was that basically one of the best half?

Properly, right here’s one other factor. Due to Shopify’s themes, you don’t have to begin designing your retailer from scratch.

Merely choose a theme from the Shopify Theme Retailer that you simply suppose will suit your model and use it as a starter template:

Shopify theme store

The final superior factor we want to spotlight is the Shopify App Retailer.

It principally comes right down to the next:

Should you really feel such as you’re lacking any options from Shopify’s customary providing, there’s possible a Shopify app accessible that does precisely what you’re in search of!

Shopify app store

In the long run, Shopify lets you construct your personal on-line retailer, which may look one thing like this:

Gymshark mens homepage

That is Gymshark’s on-line retailer, some of the in style manufacturers utilizing Shopify!

Word: If you want to see extra superior Shopify retailer examples, try this text!

What’s Amazon?

Amazon homepage

Amazon is without doubt one of the largest on-line retailers on the planet.

Based in 1994 by Jeff Bezos, Amazon began as a web based bookstore however quickly started reworking right into a common retailer that sells a a lot wider number of objects.

At this time, Amazon operates globally and sells nearly something you possibly can consider.

And so they don’t do all of it by themselves.

As an alternative, Amazon additionally brings on third-party sellers on their platform, permitting them to broaden their catalog even additional.

And guess what? You may be a kind of 3,700 new sellers becoming a member of Amazon day by day!

If that appears like a number of competitors, we have now one thing comforting for you:

Annual net sales revenue of Amazon from 2004 to 2021

As you possibly can see, Amazon’s annual internet gross sales income has been compounding for a very long time and reached a staggering $469.82 billion in 2021.

So, should you handle to seize only a tiny a part of that income, you’ll already do nicely!

Right here’s what a typical product web page on Amazon’s market seems to be like:

Amazon product page example

The 6 most vital variations between Shopify and Amazon

Now that you simply higher perceive how Shopify and Amazon work, let’s dive into what makes them completely different!

1. The platform kind

Maybe, essentially the most vital distinction between Shopify and Amazon is that they’re totally various kinds of platforms.

Shopify permits you to construct your personal on-line retailer, whereas Amazon is a web based market with hundreds of thousands of sellers.

Shopify gives you all options and instruments you have to create your personal on-line retailer, whereas Amazon focuses on constructing a market (which is Amazon.com) the place patrons and sellers are linked.

Which means Shopify sellers all function their very own web site via which they promote their merchandise:

Websites using Shopify

Simply take into consideration the Shopify retailer instance we gave earlier, Gymshark.com. It’s a web based retailer with its personal feel and look, separated from every other corporations providing health objects.

In distinction, all Amazon sellers promote their merchandise via listings on Amazon.com, the place they’re all positioned in a single intensive listing:

Amazon product listings

2. Buyer attribution

The following vital distinction between Shopify and Amazon sellers is the way you attribute prospects.

Shopify sellers should work on advertising to get guests to their shops, whereas Amazon already will get hundreds of thousands of visits per day.

You might know that Amazon will get a ton of visits day by day. In spite of everything, it’s the primary web site many individuals go to once they’re seeking to do some on-line purchasing.

And when your product is listed on Amazon, chances are you’ll get 1000’s of pageviews in your itemizing with out having to do something!

That is a completely completely different story on Shopify, the place every vendor has their very own web site. It signifies that advertising is vital for anybody who desires to begin and run a Shopify retailer.

You’ll possible have to begin with any of the in style advertising for ecommerce shops, similar to utilizing Fb Adverts, Google Adverts, or influencer advertising:

How to pick the right marketing method for dropshipping - Infographic

3. The method of making a model

Do you suppose branding is an important issue within the success of an ecommerce enterprise?

If that’s the case, chances are you’ll need to concentrate right here.

That’s as a result of your means to create your personal search for your listings differs significantly relying on whether or not you’re utilizing Shopify or Amazon.

Shopify gives nearly full management over the appear and feel of your model, whereas Amazon forces you to stay to their format.

With a Shopify retailer, you possibly can resolve which colours you need to use, how your retailer is structured, the way you current your product, and rather more. Which means Shopify sellers can actually put their stamp on their retailer.

All in all, Shopify makes it a lot simpler to model your on-line retailer and find yourself with a great-looking web site just like the certainly one of Allbirds right here:

Shopify store product page example

Tip: If that impressed you, then you possibly can try ten different ecommerce model examples right here.

So, what’s the choice?

Properly, you possibly can listing your merchandise on Amazon, however you received’t have as a lot management over the appear and feel of your listings.

And since Amazon is such an unlimited market, you’ll possible have a a lot more durable time on the subject of branding, constructing a loyal buyer base, and beating your competitors!

4. The achievement course of

One other vital distinction between Shopify and Amazon is the choices you have got on the subject of the achievement strategy of your orders.

Shopify permits you to select from quite a lot of achievement strategies, whereas most Amazon sellers use Success by Amazon (FBA).

When beginning a Shopify retailer, you’ll have the choices to select between 4 fundamental sorts of order achievement strategies:

  • Third-party achievement. Purchase your personal stock and let a third-party fulfill your orders.
  • In-house achievement. Handle the achievement of your merchandise your self.
  • Dropshipping. Promote merchandise with out maintaining them in your stock.
  • Print on demand. Design your personal graphics for the objects you promote and solely allow them to be manufactured when you obtain an order for them.

All of those are viable and customary choices for brand new Shopify shops!

In distinction, greater than 70% of Amazon sellers use FBA, which is Amazon’s model of a third-party achievement methodology. You merely ship your merchandise to Amazon, and they’ll guarantee they’ll attain your prospects as soon as the orders begin rolling in.

How Amazon FBA works

5. Pricing and charges

Subsequent up is one thing that shall be completely different throughout most platforms you examine, the pricing.

Shopify prices a month-to-month payment, transaction charges, and app charges, whereas Amazon prices a month-to-month payment, referral charges, achievement charges, and different prices.

So, let’s discuss some numbers!

Shopify has three fundamental pricing plans, starting from $29 to $299 per thirty days, though the most cost effective plan is greater than enough for many Shopify shops.

On prime of this, Shopify asks for two.4 to 2.9% + 30¢ USD per transaction. And lastly, you might need to pay some month-to-month or usage-based charges to your Shopify apps!

Shopify main pricing plans

Alternatively, Amazon gives two pricing plans, with the $39.99 per thirty days plan being the higher alternative for a lot of companies.

Nonetheless, like with Shopify, Amazon will add some charges on prime of this.

As an example, they cost a referral payment of 8 to fifteen% per transaction, a achievement payment should you’re utilizing FBA, and you may additionally must pay for different prices, like long-term storage, promoting, or premium account providers.

Amazon seller pricing plans

In the long run, Amazon is more likely to be dearer than Shopify, particularly should you’re promoting a lot of merchandise (on account of Amazon’s hefty referral charges)!

6. Buyer help

Final however not least, buyer help.

Shopify gives world-class, 24/7 buyer help, whereas Amazon’s customer support lacks helpfullness and accessibility.

Shopify has a wonderful help crew that may assist 24/7.

Whether or not you favor reaching out by way of telephone, chat, e-mail, or Twitter, it’s all accessible! Shopify even constructed a big group discussion board the place you possibly can join with different retailers to study and obtain help.

You can too discover solutions to your questions via the Shopify Weblog, tutorials, webinars, and the Shopify Youtube channel.

It’s maybe one of the best help provided amongst prime ecommerce platforms!

Shopify customer support options

Alternatively, help for Amazon sellers isn’t nearly as good.

Amazon’s buyer help crew is more durable to succeed in and isn’t as useful. Actually, Amazon Vendor Central at present has a 1.1 out of 5-star score on Sitejabber as a result of everybody says Amazon’s help is that unhealthy.

Widespread considerations embrace the unhelpfulness of Amazon’s representatives, incapacity to get somebody on the telephone, and an absence of replies.

Amazon Seller Central reviews on Sitejabber

The advantages of utilizing Shopify (vs. Amazon)

Superior! You’re now conscious of the principle variations between Shopify and Amazon.

Let’s summarize how these variations translate into the advantages of utilizing Shopify in comparison with Amazon:

Shopify gives full management over the appear and feel of your retailer

Look of your store Shopify vs. Amazon

Shopify offers you full management over your retailer.

You possibly can select your personal area identify, design your personal web site, set your personal delivery and return policy, and extra!

This generally is a main benefit if you wish to construct a robust model identification for what you are promoting.

In the meantime, on Amazon, sellers compete with hundreds of thousands of others with similar-looking listings, all preventing for restricted shelf house.

Shopify gives extra freedom on what merchandise you possibly can promote

When promoting on Amazon, it shouldn’t come as a shock that you need to adhere to Amazon’s insurance policies.

Nonetheless, amongst these insurance policies, there are restrictions on what you possibly can and might’t promote. Under is an inventory of class, product, and content material restrictions on Amazon:

Amazon category, product, and content restrictions

As you possibly can see, there are fairly some restrictions right here!

With Shopify, you possibly can promote something from digital merchandise to bodily items.

Shopify prices fewer charges

One of many key advantages of Shopify is that it prices decrease charges than Amazon.

As we noticed earlier, Amazon prices a hefty referral payment of 8 to fifteen% on each product offered, in addition to different prices. These charges can eat into your earnings should you’re not cautious!

Amazon referral fees

Alternatively, Shopify prices a flat month-to-month payment plus a small transaction payment for every order.

Which means Shopify sellers can get monetary savings on charges, particularly in the event that they promote a excessive quantity of merchandise.

Shopify gives you extra choices to your achievement methodology

As we mentioned earlier, most Amazon sellers use Success by Amazon (FBA).

And it’s not that FBA or every other third-party achievement methodology is a foul apply. Actually, they will work rather well for some companies!

It’s simply that you’ll fewer choices to select from when promoting on Amazon.

As an example, utilizing Shopify lets you begin a dropshipping or print on demand enterprise, which is a lot more durable to do on Amazon on account of their insurance policies.

How does dropshipping work - Infographic

Shopify has higher customer support

Should you’re caught on one thing, it’s at all times good to have assist accessible.

And that’s one thing that Shopify gives!

With their 24/7 stay chat characteristic, you’ll at all times have somebody to speak to. And in our expertise, they’re at all times pleasant and useful:

Shopify help when you need it

The advantages of utilizing Amazon (vs. Shopify)

We’ve seen some benefits of utilizing Shopify, however Amazon additionally has some advantages! Let’s examine them out:

Faucet into Amazon’s large buyer base

This can be the most important advantage of promoting on Amazon, which receives round 2.5 billion guests each month:

Amazon number of monthly visitors

So, as an alternative of constantly engaged on getting guests to your retailer, you simply want to make sure your product listings have an excellent rank and you’ll get a lot of views in your itemizing.

And extra guests equals a better probability of creating gross sales!

You possibly can benefit from individuals’s belief in Amazon

Amazon is a extremely trusted platform with a popularity for offering dependable services.

In consequence, prospects usually tend to buy on Amazon than on different ecommerce platforms.

This belief additionally extends to the sellers who use Amazon’s platform. As a result of prospects belief Amazon, they’re extra prone to belief the positioning’s sellers!

People in a row waiting for their order

Amazon has a sophisticated achievement answer

Amazon limits you in your achievement methodology choices, however alternatively, Amazon FBA is a superb answer.

With Amazon FBA, you ship your merchandise to Amazon, they usually retailer, pack, and ship your merchandise for you. The principle advantage of Amazon FBA is that it’s handy; prospects can order merchandise from you and have them shipped straight from Amazon.

Moreover, it gives an answer for reaching quick delivery occasions, dealing with returns, storing stock, and scaling what you are promoting!

Amazon FBA homepage

Amazon companies expertise a stronger flywheel impact

The flywheel impact is an idea that may be utilized to many various features of life, however it’s significantly related to companies.

In brief, the flywheel impact is the concept it takes a number of effort to get what you are promoting up and operating, however as soon as it’s there, it’s simpler to take care of that success!

For Amazon sellers, the flywheel impact generally is a highly effective instrument for long-term success.

At first, your product itemizing is positioned on the backside of the search outcomes. You’ll have to battle via the competitors to get a greater rating, however when you get into one of many prime spots, gross sales will preserve coming in with out a lot effort out of your facet!

Amazon top search results
Most individuals purchase merchandise from the highest search outcomes

FAQs about Shopify vs. Amazon

Any questions left about Shopify vs. Amazon? If that’s the case, we might reply them under; have a look!

Is Shopify the identical as Amazon?

Shopify is just not the identical as Amazon. Shopify is a platform that permits companies to create their very own on-line shops, whereas Amazon is primarily a web based market.

Is promoting on Shopify higher than on Amazon?

If you wish to run a web based retailer that’s absolutely customizable, gives extra choices to your achievement methodology, and prices fewer charges, then promoting on Shopify is healthier than on Amazon.

Is Shopify going to compete with Amazon?

Whereas Shopify and Amazon are various kinds of platforms, there are some indicators that Shopify will compete with Amazon in some features. For instance, they launched the Shopify Success Community, which gives related advantages to Amazon FBA.

Is Shopify greater than Amazon?

In the intervening time of writing, Shopify’s market capitalization is round $35 billion, whereas Amazon’s is $1.2 trillion (it’s the world’s fifth most respected firm). In different phrases, Shopify is just not greater than Amazon.


Earlier than we go to the ultimate verdict, we’ve created a fast abstract of this text for you, so you possibly can simply keep in mind it:

  • The principle distinction between Shopify and Amazon is that Shopify permits sellers to construct their very own on-line retailer, whereas all Amazon sellers function on the identical platform.
  • If you would like extra management over the appear and feel of what you are promoting and model, have extra choices in achievement strategies, and don’t thoughts advertising, Shopify would be the better option for you.
  • If you wish to faucet into Amazon’s buyer base and popularity and like the thought of utilizing Amazon FBA, Amazon would be the better option for you.


When selecting between Shopify and Amazon, there’s no proper or mistaken reply.

It is dependent upon your particular wants and objectives as a web based vendor.

If you would like your personal on-line retailer and don’t thoughts doing a bit extra work to market your merchandise, Shopify is a superb alternative.

Nonetheless, should you’re in search of most publicity to potential prospects, then Amazon is perhaps a better option.

We hope this text helped you resolve between the 2, but when not, don’t hesitate to contact us!

Need to study extra about ecommerce?

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